This year, the brand announces a major development in technology for timing and tracking alpine ski races, which will make its official debut at the 2017 World Championships in St. Moritz.
Longines has been active in alpine skiing since 1933. In the process, the brand has repeatedly taken on diverse challenges in the field of time measurement, thereby achieving the highest level of expertise in measuring and recording top sporting performances. Later this year, the Swiss watchmaker is preparing to push the boundaries of what is possible in timekeeping once again - with progression data that will enable spectators to follow the action on the ski slopes up close and understand it even better. The innovative technology comes in the form of a small box that is attached to the skier's boot and features radar and motion sensors. These ensure that not only the athlete's speed is measured directly and continuously, but also acceleration and deceleration, the time it takes to accelerate to 100 km/h, and an analysis of his jumps. This data is then broken down into TV graphics for television viewers, the on-site audience, and the athletes themselves. This allows the athletes to analyze their performance even more precisely.
This major development in timekeeping and data processing in alpine skiing will make its official debut at the 2017 Sankt-Moritz World Championships, which Longines is supporting as Partner and Official Watch. These international competitions will also feature the 4th edition of the Longines Future Ski Champions - a race hosted by the brand that will bring together young skiers under the age of 16 from all over the world.
On the occasion of the World Cup Finals in Aspen next March, Longines will award the "Longines Rising Ski Stars" prize, which honors the best female skier under 21 and the best male skier under 23 of the World Cup season. Both programs join the wealth of global commitments with which the brand supports young sporting talent - such as, in particular, the Longines Future Tennis Aces tournament on the occasion of Roland-Garros or the Prix Longines Future Racing Stars, a horse race for young jockeys held on the same day as the Prix de Diane Longines.
The Official Watch of the season, the Conquest 1/100th Alpine Skiing is a chronograph with hundredths of a second, designed specifically for the professionals and fans of this discipline. Among other features, the model has a function for measuring multiple split times and an intuitive analog display of the hundredth of a second by a separate hand. All this is made possible by an exclusive movement of the latest generation.
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