"Specialized Women's Cycling" is the name of the American bicycle brand's community of women for women who love cycling and who are to encourage other women to cycle more again. To this end, Specialized is working even more closely with female cyclists in 2018, who are to inspire other women and accompany them on their cycling adventures - whether on a road bike or MTB, as a beginner, returning cyclist, or as an up-and-comer. The network includes 27 female road cyclists and mountain bikers in German-speaking countries. The focus is on cycling together. But that's not all: with a large network of ambassadors in Germany, Austria and Switzerland, workshops are held, bikes are tested and tips are exchanged. It's not about performance, but above all about having a good time, motivating each other and supporting each other. In addition to rides organized by the ambassadors, the campaign will launch with 15 "Get Ready To Ride" workshops at various locations to give female cyclists tips and skills for their next cycling adventure and get them ready for their very own cycling season.
The program is part of Specialized's "Worth It" campaign to motivate women around the world and throughout the year to ride more and set individual cycling goals. Be more technically confident on the MTB, ride and keep up with the fast road bike training group from the neighboring town, bike to work more often, or finally compete in their first race.
From a man's perspective, seen from the outside, it almost looks a bit like the exclusion of men. Emancipation is great, but isolation is not.
Further information: https://www.specialized.com/de/de/specialized-womens-cycling
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