On July 17, 2018, Storck Bicycle goes online for the first time with its own D2C (Direct To Customer) platform. The full product range is now available in the Storck Online Store. www.storck-bikes.com available.
Storck Bicycle thus offers end consumers, in addition to the Storck Store & Studio concept, another attractive platform for purchasing Storck products. The entire model range will be available online with immediate effect.
Markus Storck comments: "The changing buying behavior of our customers, the increasing shift to online business and the success of our flagship stores and studios enable us to take this strategic step, towards our new sales concept 4.0. In this way, we are also making a significant contribution to the price stability of our products on the market."
For customers, this means competent advice and service from the existing Storck flagship stores and studios, which also offer additional services such as measurement and seat position analysis as well as shared regional cycling experiences. Sales concept 4.0 means comprehensive brand experience on site and online for Storck customers. In this context, additional Storck stores and studios are gradually being developed with interested and suitable specialist retailers, who can thus take advantage of the sales concept; at the same time, the Storck Store & Studio network is being continuously expanded.
The customer decides online or in the sales meeting whether he wants to have the bike sent to him or pick it up personally in one of the stores or studios. The new bike can be taken possession of over a coffee and a nice chat, bike fitting included. This close customer relationship is in line with the new Storck sales concept.
The online store starts with remarkable novelties and attractive prices. Thus, the new, only 7 kg light, Fascenario.3 Comp with Ultegra as well as carbon post and carbon handlebars will be available for only 2,499, - euros. Thus, the Storck typical core features such as quality, design, lightweight and innovative technical solutions are available at an unprecedented price-performance ratio.
Another highlight is the new Storck e-bike range presented for the first time on this page. The online store starts with the e:rebel and e:drenalin e-mountain bikes and the e:nario e-road bike. High-quality frame construction meets the best German drive technology with Continental and Fazua.
The well-known and successful page www.storckworld.com will remain an important information platform for all Storck customers, both nationally and internationally.
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