Storck bicycles become cheaper

What business is still easy today? Manufacturers also have to fight for customers when it comes to bicycles, but such a drastic price reduction (17%) as announced by the German bicycle manufacturer Storck is rather rare and a new phenomenon.

In signs of ever-growing Internet commerce, where prices are tumbling, consumers are doing a good business, but manufacturers and retailers are struggling more and more. The German bicycle manufacturer Storck is also feeling the effects of this, as it is currently lowering its prices.

Storck Bicycle has adopted a new pricing policy in the segment of road bike Comp models. Effective immediately and thus even before this year's Eurobike, the Storck Comp models will become significantly more attractive. Starting at 2,499 euros, the Ultegra models of the Comp range will be available.

This affects the models Aernario Comp, Durnario Comp and Aerfast Comp. This means that the prices for the Storck complete wheels of now € 2,999, - for the special editions are reduced by almost 17 % again. For the Comp models with Dura Ace equipment is now a price of € 3,499, -.

Markus Storck, Managing Director of Storck Bicycle, says: "With this step, we are noticeably increasing the attractiveness of our entry-level models. The innovative Storck technologies can be found in our Platinum models as well as in our Comp models. The new pricing policy will make our Comp models even more accessible to the end user. At the same time, this puts us in a price segment dominated by mail order companies, but with the great advantage of being able to offer our customers, competent advice, service, seat position analyses and much more at the point of sale, at our partner dealers and our own stores."