Jack Wolfskin Flagship Store Stuttgart stages line with new glass house

A new glass house at the Jack Wolfskin flagship store in Stuttgart showcases the "Wolfskin Tech Lab" line.

Idstein, September 19, 2018 - With architectural highlights, Jack Wolfskin is giving its flagship store at Königstraße 78 in Stuttgart a new shine for the fall/winter season while creating new presentation areas for a wide range of products. In addition to the two product lines "Active Outdoor" and "Everyday Outdoor," Europe's largest Jack Wolfskin store also carries the exclusive and innovative WOLFSKIN TECH LAB collection. The collection is perfectly presented in a modern glass house, a room-in-room construction. The innovative presentation highlights the high-quality design and technology of the WOLFSKIN TECH LAB line and appeals to a new, smart generation that wants to combine technology with modern style. With its TECH LAB collection, Jack Wolfskin broke completely new ground in expanding the definition of the outdoors. Launched as a lighthouse project, the high-quality and innovative line is now firmly established in the product portfolio. Inspired by the power of the elements, driven by technology, the TECH LAB collection is functional, innovative and high-quality, perfect for the urban lifestyle.

Another new highlight of the Stuttgart store, which covers 750 square meters over two floors, is the newly introduced flexible shopfitting system, which offers the possibility of customizing individual areas.

Thomas Stockert, Retail Area Manager of Jack Wolfskin: "Our flagship store is one of our most important stores worldwide, where we want to offer our customers an even better shopping experience with the redesign and the new installations. The modern product presentation should also appeal to younger target groups and inspire them for our products. With the significant upgrade of our sales area in Stuttgart, we can even better meet Jack Wolfskin's claim to combine functionality and a modern style."

With the Active Outdoor segment, the store has a comprehensive range for a variety of outdoor activities. This segment combines innovative, first-class technology and intelligent features to cope with any weather and to withstand cold and rain. With Everyday Outdoor, Jack Wolfskin targets customers who want to combine modern lifestyle with high comfort and reliable functionality such as effective weather protection. In addition, the store is known for its comprehensive range and its advisory expertise in the footwear sector.

Functionality, quality and innovation for those who are at home outdoors
JACK WOLFSKIN is one of the leading suppliers of functional outdoor clothing, footwear and equipment in Europe and also the largest franchisor in the German sports retail sector. Throughout Europe and Asia, JACK WOLFSKIN products are currently available in more than 900 franchise stores and at over 4,000 points of sale. JACK WOLFSKIN products are characterized by a high degree of functionality, user orientation and innovation. In recent years, JACK WOLFSKIN successfully introduced numerous material and product innovations. The company is a member of the Fair Wear Foundation and a bluesign® system partner. Since 2012, JACK WOLFSKIN has also been a member of the "Zero Discharge of Hazardous Chemicals" initiative. Jack Wolfskin is the official outfitter of the Alpine School Innsbruck.