Unleash Your Nature (UYN®)- a new sportswear brand comes onto the market

Trerè Innovation has been responsible for the textile-technical implementation, production and distribution of the high-tech sports brands X-Bionic® and X-Socks® for 20 years. Now the northern Italian company is setting its sights on expansion. With investments in the double-digit million range, it financed the expansion of the now over 100,000 m2 large site in Italy, including research and development department, laboratories, state-of-the-art manufacturing and a new logistics center. After the market launch of the commuter bike wear For.Bicy®, the launch of the unique Jacpack® backpack and the acquisition of the Italian custom-made bike manufacturer Titici® in 2017, the next step follows: At Ispo 2018 Trerè Innovation presents its new brand UYN® - Unleash Your Nature.

"UYN® is the most advanced clothing we have ever developed," says Marco Redini, CEO of Trerè Innovation, "because we offer technology that puts function and feel-good factor on a par. Others measure success in seconds. For us, it's the stirring moments that count. Many calculate peak experiences in altitude meters. We value the deep satisfaction we achieve. Some see movement as a competition. For us, it's the innermost feeling that spurs us on. Every day anew." UYN® brings together people whose passion is to be active, but for whom sport does not become a pressure. People who want to make the most of their potential, but who don't have to constantly overcome their own limits. People who sometimes need to shift down a gear and still get there faster. At their personal goals.

UYN® - Unleash Your Nature
Nature offers adventure and inspiration. Its power inspires you to go beyond yourself in sports, but also lets you come down. For a few breaths or more. Last but not least, it convinces with elementary connections and sophisticated structures. Just like the clothing from UYN®. Whether for biking, running, skiing or outdoor sports: with UYN products, your own focus is always on the activity. Because revolutionary high-tech fibers and sophisticated functions offer pure wearing comfort. Behind every cut, every shade of color and every stitch are special know-how, bold visions and thoughtful design. UYN® combines conscious lifestyle and highest functionality with the enthusiasm for movement - without compromise.
HyperMotion - a new generation of freedom of movement The heart of the new products is the patented HyperMotion technology, which for the first time enables a seamless connection of the arms across the shoulders. The shoulder section is made in one piece, resulting in more elasticity and increasing freedom of movement. It also minimizes chafing and optimizes posture.

Natex® - comfort in its lightest form
UYN®'s top lines are made from Natex®, a natural fiber that is superior to synthetic yarns in every respect. Namely, Natex® yarns weigh up to 25% less, dry twice as fast, are highly elastic and naturally odor-resistant. Natex® is also easily degradable and therefore less harmful to the environment than synthetic fibers. For the Merino variant, UYN® relies on Merino Tenwool, a soft and very light wool fiber that receives a special treatment to give it a supple, pilling-free surface. Feel-good comes in many great varieties The winter collection includes a sophisticated concept of five base layers for different temperature zones, including a compression product for competition use. Each product is ergonomically and design adapted for men and women, and available in up to nine different colors. In addition, the winter collection includes innovative mid-layers and a wide range of functional socks made from the new Natex® material. Ski jackets and pants can be expected by retailers by ISPO 2019 at the latest.

Positive feedback
Initial pre-order appointments indicate that retailers are responding very positively to the new brand, confirming the path taken by Trerè Innovation. While the main focus at ISPO is on the new winter sports line, development is already working on products for biking, running and fitness. The highlights can be examined in a closed area at the ISPO booth. The brand novelty launches its first winter 2018 / 19 collection at ISPO:
Functional ski underwear and ski socks at its best!

About Trerè Innovation - Hightech Made in Italy
The Italian family-owned company Trerè Innovation s.r.l., based in Asola (Mantua), was founded in the 1950s, is the trademark owner of UYN®, For.Bicy®, Jacpack® and Titici® - in addition European licensee of the brands X-Bionic® and X-Socks®. The company employs over 800 people at three locations and has sales companies in Italy, Germany, Austria, Belgium, the Netherlands and the United Kingdom, as well as its own retail stores in Italy, France and Austria. Products manufactured by Trerè Innovation have won over 560 international awards and test victories for innovation, quality and functionality.

Fuchs-Movesa AG for Switzerland
Fuchs-Movesa AG will take over the exclusive marketing of this impressive new brand for Switzerland and the Principality of Liechtenstein as of January 1, 2018. A long-term cooperation has been agreed with the brand owners, Trerè Innovation Srl. Over the next few years, the aim is to develop and sustainably establish this promising brand together with Swiss sports and bicycle retailers. Richard Merz, the Managing Director of Fuchs-Movesa AG, puts it aptly: "When our long-standing Italian partner presented its latest concept shortly before Christmas, there was hardly any hesitation: we had to win the UYN brand for Switzerland!" Justifying this, Richard Merz adds somewhat philosophically: "(Decision-making) comfort is created when innovative material and human demands meet in harmony. These words from the new UYN catalog aptly describe our feelings during the intensive decision-making phase of the last few weeks. The following keywords finally persuaded us to include UYN as a new brand in our portfolio! "

• The product base, technology and innovation story is sound!
• The DNA and brand values provide a strong, authentic marketing foundation!
• The willingness to invest in brand building is great and realistic!
• The first touches with the products in use quickly convince!