The Zimtstern brand is disappearing?

The Swiss company Zimtstern AG will be expanding its business activities in the course of this year.
gradually scale back and discontinue in an orderly manner. At the same time, currently
various options to determine whether and how the growing Bike Wear division can be successfully
can be continued. The bike wear for the coming season will be produced according to plan in the
Spring 2018 will be shipped and available at Zimtstern dealers.

Zimtstern can look back on a glorious and moving time, which began over
twenty years ago with snowboard clothing "Made in Switzerland". Since
In 1995, Zimtstern works with great passion to provide its customers and followers with
To present unique collections year after year.

In recent years, however, Zimtstern has had to recognize that, due to the
the tense market situation, it is no longer possible to operate profitably in the long term.
is possible. Even after numerous efforts to save money in recent years, it is
increasingly difficult, especially in the core business of ski and snowboard clothing.
become profitable to operate. The general decline in the importance of snow sports
in the domestic market and snowboarding in particular, the strength of the Swiss franc and the
changed consumer behavior have ultimately led to the strategic decision,
not to develop and market any new collections in the future.

The eleven employees and the specialist dealers were already informed in late fall 2017 about the
Decision informed. The Zimtstern Stores in Lenzerheide, Flims-Dorf, Zürich-Altstetten
and Suhr will remain open until spring 2018. The exact opening hours can be found in the
website at www.zimtstern.com.