LAPIERRE strengthens marketing in the D-A-CH region

Racan Kojah joined the marketing team at the Schweinfurt location on November 1, taking on the new position of Brand Activation Manager for LAPIERRE. The 41-year-old has been at home in the bike industry for almost ten years and has long been known as an absolute bike enthusiast. With his passion and expertise, he is now responsible for establishing, positioning and strengthening the LAPIERRE brand in the D-A-CH region.

"Lapierre has a lot of potential and a strong player in the MTB and especially in the road bike sector. With Racan we have found the ideal occupation to make LAPIERRE as a sports brand in the D-A-CH region even more successful ",

says Gabriela Fröhlich, Regional Director D-A-CH.

Racan Kojah grew up in Paris, where he also graduated from high school. The 41-year-old then studied graphic design at Arizona State University. From 2011 to 2016, Racan worked as a marketing representative at SRAM. Five years ago, Racan started at the Winora Group. As a category manager in sales and a trained graphic designer, he developed the first e-bike catalog, among other things. Most recently, he worked in Team Training and was instrumental in building the department and training center.

Full-blooded biker and family man
In his free time, Racan is out and about in bike parks or in the mountains as often as possible. The father of two also regularly goes on tour with his two children. He has been living out his passion for years in enduro and downhill sports.

"LAPIERRE is a brand that I identify with 100 percent and I am sure that LAPIERRE will be super well received in the DACH region. Bikes with French flair, developed by bikers for bikers - these are exactly the aspects that will score points in the D-A-CH region."

says Racan Kojah, Brand Activation Manager LAPIERRE.
Racan Kojah reports directly to Gabriela Fröhlich (Marketing Director D-A-CH). He also works closely with the LAPIERRE team in Dijon (France), LAPIERRE Global Brand Management and the Accell D-A-CH Sales Team.