Reinforcement for the HAIBIKE Brand Management

Schweinfurt, 20.01.2020

Markus Nestler joins the marketing team at the Schweinfurt location on December 1. Both professionally and privately, he is an absolute bike enthusiast who can now optimally link his expertise and passion with his job. His main tasks as Brand Activation Manager for HAIBIKE include sharpening the brand with targeted activation measures and strengthening it on the D-A-CH market.

Markus Nestler studied graphic design before embarking on a career in marketing. Today, the 33-year-old looks back on almost 15 years of experience in design, publishing, marketing and e-commerce. At trio group, he worked as a project manager online, where he was in charge of the DACH tourism campaign for the Tunisian Ministry of Foreign Affairs after the attack in Port El-Kantaoui, among other things. Together with trio group marketing und communication GmbH, he then founded his own agency and became managing director of Gravity Mountainbike Magazine, which he ran until he joined HAIBIKE.

Born in Saxony, he discovered his passion for biking at the age of ten. It all started with cross-country, later he was on the BMX and downhill. Last year, he started dirt biking. As a member of the BMCC (Freestyle Cycling Club), he shares his passion for biking.

The HAIBIKE brand has fascinated him for a long time.

"Not only because HAIBIKE has a pioneering position, but because the brand has helped to completely change the cycling industry in your thinking. The concept that was introduced 10 years ago has become one of the biggest game changers in the cycling industry and shows that there is more to come! And this is exactly where I see the challenge. I'm looking forward to supporting the brand within the digitalization process, alongside the advancing mechanization, and to making a statement as a strong brand of the future together with our team."

says Markus Nestler, Brand Activation Manager for HAIBIKE.

Markus Nestler reports directly to Gabriela Fröhlich (Marketing Director D-A-CH). He also works closely with Matthias Rückerl (Global Brand Manager HAIBIKE) and the Accell D-A-CH Sales Team.