The Swiss watch brand Longines, known from sports, has opened a new boutique in Geneva. The noble brand, which is strongly involved in sports (alpine skiing, equestrian sports, etc.), now offers fans of the dignified watch brand and sports watches a noble environment on the Rue de Rhône in Geneva, where interested parties can gain an insight into the extensive collection and receive competent advice.
Longines now has a prestigious showcase in the heart of Geneva. At 40 Rue du Rhône, one of the most popular shopping streets in Switzerland,
the brand inaugurated this exceptional location. Designed to provide a worthy stage for the company's creations and history, it invites visitors to immerse themselves in the world of the company and discover its many facets.
From the outside, the company's core values are highlighted by a façade with pure and elegant lines, accentuating a selection of carefully chosen timepieces. Then opens an interior as refined as inviting, where different materials and colors blend harmoniously.
Visitors will discover emblematic elements that recall the brand's universe, be it the privileged link with its long-standing passion for equestrian sports or aviation. The boutique also hosts an area dedicated to the brand's vintage watches; the "Collector's Corner", a world first for the brand. Here, customers can admire and purchase a selection of men's and women's watches, all over 30 years old, equipped with manufacture movements and in perfect condition. Each of these watches has been restored with the utmost care by specialized Longines watchmakers and is accompanied by a certificate of authenticity and a two-year warranty. A promise of quality and the certainty of wearing a piece of Longines history on your wrist.
Matthias Breschan, CEO of Longines, is delighted with the opening of this new boutique and the new milestone in the brand's development: "We are proud to offer our Swiss and international customers traveling to Geneva the opportunity to discover the world of Longines and its extensive range of timepieces in a tailor-made setting, accompanied by qualified staff. It is a matter close to our hearts to do everything we can to ensure that every visit is a unique and unforgettable experience.
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