New VeloLoft branch in Zurich city center

Words are followed by deeds. In February, we had talked to Alexandre Faddoul, Managing Director of Colag AG, about the outlook for the bicycle brands of the bicycle and e-bike importer. Among other things, he had revealed to us that you will open a network of around 10 branches of VeloLoft stores, which will be added to the then still only branch in Zurich-Wiedikon. Now we have discovered one of the stores and in a prominent location. In the middle of the city, right opposite the Jelmoli department store, the Zurich City branch has been opened. The store is marked as a pop-up store. Pop-up stores are short-term business premises that are operated in vacant store premises. So the question is how long or short term the store is operated. Nevertheless, the location is fabulous and the store must be profitable, especially if the pop-up store becomes a permanent branch. And this remains to be seen, but with this location and the inviting concept, one can be confident. Two new branches have now been added in Baden and Hinwil.