BMC E-MTB: price drop & shortened range

After a long wait, the Grenchen-based manufacturer had decided to launch its first e-mountain bikes in 2018 and had shined with particularly arrogant prices (CHF 5499-12499.00). At that time, one still had the wealthy entrepreneur Andy Rihs behind him, who died in 2018. Now one has come into the world. The range has now been significantly reduced. The Trailfox AMP model no longer exists at all and the Speedfox AMP is offered in only two versions for a reasonable CHF 4299.00-5299.00. Without a patron in the background, you have to earn the money quite differently and orient yourself to the real market and not to your own arrogance.