The sports brand UYN mixes up the sneaker business. The new shoe models with 3D knitted fabric made of merino wool and ecological materials from sugar cane provide a new feeling of freedom on the foot. With Loco Escrito, the shooting star of the Swiss music scene promotes the UYN brand.
UYN - Unleash Your Nature - has modernized the functional underwear and sportswear industry. Now the up-and-coming brand is conquering the footwear market as well. The company presents its first range of casual sneakers. As of now, the models are available in selected stores in Switzerland and online. The men's and women's models are made exclusively in Italy and are an expression of UYN's pioneering spirit, charting the latest trends in everyday comfort and sustainability.
Loco Escrito as ambassador
Loco Escrito, one of the most successful Swiss artists, promotes the UYN brand. The Swiss Latin singer was enthusiastic about the design and wearing comfort of the sneakers right from the start: "I like the innovative spirit of UYN. The shoes not only look chic, but also feel comfortable and snug like socks even after long wear." With two Swiss Music Awards "Best Hit" as well as the MTV EMA "Best Swiss Act 2019", Loco Escrito is one of the most successful Swiss artists these days. The dream team is set to shake up the shoe market.
Flexible, stable & sustainable
UYN had one thing in mind when developing its collection: more freedom for the feet. The secret lies in the complex structure of the shoe, a two-layer 3D knit derived from the sock concept. The inner layer is made of pure merino wool. The result is a shoe that behaves like a second skin and is ultra-light and breathable. UYN is not only a strong advocate for sustainability and environmental protection, but also combines the philosophy with the personal well-being of the shoe wearer. Only carefully selected raw materials are used for the production of the shoes. Finally, materials derived from sugar cane help make the insole even lighter and more efficient.
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