Storck opens a new store

A new Storck store is being built at Almosenberg in Wertheim. Opening in spring 2020. Pop Up Store will already start selling on site from the end of November 2019.

On Almosenberg, in the direct vicinity of Wertheim Village, the groundbreaking ceremony for the new Storck Store Wertheim will take place. On a site area of around 2,500 m², Storck Bicycle is continuing to consistently implement its new sales strategy "Sales 4.0", a combination of online sales and its own stores, with an elegant new building.
On two levels, a sales area of about 290 m² with coffee bar and workshop area will be created in the basement, and on the 140 m² upper floor, among other things, a virtual training area, an area for wheel measurement and seat position analysis as well as a cozy lounge.

The opening of the Storck Store Wertheim is planned for spring 2020. A precise date will be announced in good time. Sales of Storck products will start as early as the end of November in a pop-up store on the premises of the future neighboring property Sonnleitner Holzbauwerke, a construction partner of the Storck Store project in Wertheim.

The "Sales 4.0" strategy is enjoying great success, with sales growth of around 70% in 2019, particularly in the business of the company's own stores and studios. Meanwhile, a total of 16 Storck Stores & Studios worldwide complement the online sales launched in mid-2018. Four of these stores are located in Germany so far: in Idstein, Munich, Düsseldorf and Heitersheim.

Markus Storck, founder and CEO Storck Bicycle, thanks the municipality and the Lord Mayor Markus Herrera Torrez for the great support during the planning and approval phase and says: "With this attractive new building in Wertheim, we underline the consistent implementation of our new sales strategy, which has developed as a very successful solution for our business. The Storck Store Wertheim will be another groundbreaking milestone on the way to a comprehensive and customer-oriented concept in the bicycle industry."