Elan celebrates its 75th anniversary

"WE ARE PROUD OF OUR HISTORY AND WE ARE STEWARDS OF THE FUTURE".
Elan is a world-renowned manufacturer and supplier of ski products, yachts, sports equipment and technologically advanced composite materials. The company was founded in 1945 and has a long and glorious history. Today, the company employs nearly 700 people. It is one of the most innovative sports brands in the world and one of the best known and most established worldwide among all Slovenian brands. Elan products are used in more than 600 countries worldwide.

The Elan Group celebrates its 75th anniversary with a fondness for its heritage and a vision to innovate for the future under the motto "Always Good Times".

"we believe that everyone is a great skier".
At today's press conference at the Elan Alpine Ski Museum, Leon Korošec, Director of the Winter Division and Vice President of the Elan Group, emphasized that skiing as a discipline has changed a lot over time.
"New disciplines are developed, but the common thread remains the same: the unique experience among the mountains, the sun and the snow. This is where beautiful memories are born with family and friends. These feelings inspire the innovation and development of our brand. We sincerely believe that everyone can become a good skier".
This is the reason for Elan's constant efforts to create new innovative products.

"INNOVATION LIES AT OUR CORE"
Elan was the only company in the world to produce the first functional folding skis, the Ibex Tactix. In addition, 26 years ago they introduced the Amphibio technology, the first functional asymmetrical right and left ski profile technology. They also invented carving skis, the biggest innovation in the ski industry in recent decades. Today, virtually everyone who skis uses some kind of Elan invention to enjoy the sport of skiing.

Elan has received more than 300 international awards for its innovative products and other achievements.

"WE MAKE ALL OUR SKIS IN THE ALPS!"
The entire company is based in Begunje in the Gorenjska region. As Korošec said, "It is best to have everything in the backyard. At Elan, we are aware of the need to be agile, fast and adapt quickly to changes. Korošec highlighted the company's two main pillars; the first is the brand, which is based on persuasion, quality and trust, and the second - the employees. "Machines, buildings ... all age with time, it can be replaced, but Elan was built by generations of our ancestors and their ancestors, and today we build it for future generations. Therefore, today's ceremony is also a tribute to our employees."

"FORMERLY ABOUT SKIERS, NOW AMBASSADOR FOR ELAN"
Bojan Križaj, a legend of Slovenian skiing and also a member of Elan's family, also attended the press conference. He emphasized his personal pride in being part of Elan's history as an ambassador alongside the best skier of all time, Ingemar Stenmark. Both have helped develop new products and build brand awareness at home and abroad. "I want to thank all the people who have contributed to the development of skiing with their technical support and knowledge. Such innovations are absolutely necessary to achieve top results in ski races."

"HISTORY IS JUST BEING WRITTEN AND I AM PROUD OF IT".
Filip Flisar, the current cross-country skiing representative who, as he says, loves to write good stories, has built his entire career in collaboration with Elan. "Elan is an open-minded company that is always ready to listen, even if the ideas are a bit crazy. Phenomenal results have been born on Elan's skis and prestigious medals have been won on the world stage of winter sports."

Elan's Nautical Division, Composites Division and Elan Inventa - one of the world's leading suppliers of sports equipment, products and services - are also proud of the company's history.

For the coming season, they believe that skiing will change beyond the idea that it is a traditional winter activity and become an important part of outdoor recreation. Today, experts continue to remind us of the importance of outdoor exercise, and this is where skiing will be able to play a very important role. "From professionals to children, we have them in mind when we develop products for faster learning. That's why we're asking local communities to consider revitalizing smaller ski areas that could make skiing much more accessible to everyone."