Bold Cycles collaborates in the future with Scott-Sports. The brand "Bold", which was founded a few years ago by the developer Vincent Droux, attracted attention with its unique frame concept with the shock integrated and hidden in the frame. As innovative as the brand was, nevertheless, one had the impression that the development of the company proceeded sluggishly. However, the idea and the uniqueness deserved every support. Now Scott-Sports has obviously recognized the potential of the brand and that should give the brand further impetus.
"Bold is a promising startup company with very passionate employees and a great vision. Their values and spirit of innovation fit very well with SCOTT's culture," said Beat Zaugg, CEO of SCOTT, explaining the move. "In addition, we see great potential in Bold Cycles to serve a customer segment that wants to customize bikes to their own needs."
Vincenz Droux, passionate MTB enthusiast and multiple award-winning professional designer, will continue to lead Bold Cycles as R&D mastermind. The company will continue to be run by him and his five employees as an independent brand, but will be strategically supported by SCOTT in the areas of sourcing, logistics, global sales and marketing.
"From an idea a technology has grown, from our passion a brand. With SCOTT, a partnership has now developed that equips us for the future in an exciting market environment," says Vincenz Droux, CEO of Bold Cycles. "With Bold, we want to continue to be at the forefront of innovation and surprise the bike world with new products. Within the SCOTT Sports Group we find the best conditions for this objective and it will be possible for us to focus even more on product developments. It remains our concern to preserve our independence and to stand up for it. We are pleased to have a strong partner with SCOTT at our side, who wants to continue and expand the path we have taken with us."
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